Cogitating on my virtual image

Having read Week 3 'considering my brand' I have a lot to think about. I don't know about anybody else out there but it is big leap for me to start thing about myself as something to be marketed or branded. I am not sure what it is maybe it's the language that sounds so foreign. I could see myself marketing an event, a collection or a service but doing that we me, myself, I? Will have to think further on a suitable image for myself. I must say the temptation is to have some sort of wonderfully, sparkling, witty and erudite alter ego, but that might just be missing the point. There are also some really professional looking blogs out there, so I have a long way to go. Maybe by the 23rd thing.....